What Is The Apple Brick?
Typically, the word “brick” isn’t thought of as a great term to go along with a new piece of technology. Â However, this could possibly change later next month if some of the latest Apple rumormongering proves true.
The Unofficial Apple Weblog is reporting that “Brick” is a current codename for a project that Apple may be unveiling at an October event, rumored to be a “Windows breaker”. Â While the rumor is admittedly out in left field, the timing is ironically appropriate. Â With Microsoft running an expensive ad campaign now directly targeting the popular Apple ads, a response from the historically bullish and responsive company is widely expected. Â While TUAW doesn’t really offer anything other than light conjecture as to what the new product may be, the timing of the rumored announcement does fall in line with others widely reported to have Apple release new Macbooks of some type around the same date.
Any guesses at what the “Brick” may be? Â Leave it in the comments below or discuss it in our Sci / Tech board.
I don’t believe the brick is going to be what most bloggers are speculating. Steve Jobs & Co. mentioned earlier this year that there was going to be some products released that will be breakthrough. So, what is breakthrough? Peter Oppenheimer, Apple’s CFO, made the comment that there was going to be some change. Ubergizmo wrote, “The new, unnamed product will continue to have “technologies and features that others can’t match,†according to the Oppenheimer.†So, there are two points a new product associated with product transition to cut back on its profit margins. Secondly, price changes. Note the correlation. I don’t think the “product transition†is another iteration of a laptop. A new product is not another style of something Apple has. The clues: Earlier this year Apple bought PA Semi for some $268 Million. The processor that was produced, at the time of acquisition, was the PPC based PWRficient processor some 2Ghz dual core 64bit running between 4 -7W, current stakeholder in the chip is the DOD. John Carmack, of ID and speaking about the iPhone technology, stated that “PowerVR SGX†was more powerful than Nintendo DS and PSP he also stated at another time that he thought programming in Objective-C was the one of if not the best platform to program. So, I believe the Next system the “Brick†will be a gaming system that includes both console and portable it will run the same games on both systems and the user will purchase the games from the online Apple store. Sure there will be a new portable line but Apple will introduce something new and I think this will be that new “transitional†product.
A gaming system, eh? I dunno. I’m still betting it’ll have something to do with the next gen laptops.